When we talk about cultures we talk about ourselves, we talk about us. What can be more important? Today let's look at the Indian culture. It's fantastic! Let's see what you should think of when communicating with a partner (even potential) from this country.
In India, they love to communicate. Regular contacts with partners by phone or e-mail is the norm. Infrequent, albeit detailed, letters will not create the foundation of a relationship that is valued in India.
With other modern means of communication, direct contact is most valued.
Small talk is an important part of the negotiation process, because it is important for Indian partners to know who they are dealing with. Keep the conversation going. They will probably ask you more than just about your business. Your honest answers will help in building lasting business relationships.
Compliments are a means of introducing yourself, perhaps somehow solidifying the relationship you are forming. Sometimes a compliment, praise, or even flattery, is done to please a person, such as a guest. In general, eloquence is highly valued in India.