Foreign partner — who he is, what it is important to know about the first meeting, how to build a relationship and other useful information

Iceland
Exchange of Business Cards

In Icelandic business practice, it is customary to exchange business cards during introductions at the first meeting, as well as at various events, conferences and forums.

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Saudi Arabia
Small Talk: Overview

Business conversations in Saudi Arabia are usually preceded by small talk, which serves as a kind of prelude to the actual negotiations. For Arab businessmen, it is important to get to know their potential partner better, as relationship-building is the foundation of any business. These conversations help establish a sense of trust between partners—a crucial value in the Arab world.

Read more Other countries

CASES FROM BUSINESS PRACTICE

Why can a multi-billion merger founder on cultural differences? Why does a talented employee strike their manager as lacking initiative? We examine real business situations and show the role intercultural differences play in them.

2026/09/16

When Initiative Becomes a Problem: Cross-Cultural Conflict in an International Team. Why Can’t a German Manager and a Chinese Employee Understand Each Other?

A talented employee who consistently delivers strong results is seen by her manager as lacking initiative. But does a reluctance to act independently necessarily indicate a lack of competence?

This case illustrates how workplace conflict may stem not from the individuals involved, but from differences in national culture. 

China United States

Check yourself before you sit down at the negotiating table

WHO THIS PROJECT IS FOR

Entrepreneurs

For those who develop business contacts with foreign partners

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Students
and educators

For those interested in the topic of cross-cultural differences

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Personnel of organizations

For those involved in the development of cooperation programs with foreign countries

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How to make communication with a foreign partner effective? Cultural profiles of countries — in the public domain

FREQUENTLY ASKED QUESTIONS

During the greeting

In a number of cultures a firm Russian handshake is not accepted, for example, in India and Iraq. How should you greet your partner?

When contacting

It can be difficult to determine where on a business card is the first name and last name, and when it is possible to switch to "you".

Giving a business card

What language should the business card be in? What is important to remember when passing it on?

Starting conversation

What topics are considered dangerous? And what is the best way to engage in conversation?

Manners

Pauses in conversation, loud expressive speech, violent gesticulation? What is common in my partner's culture?

The answers to these and many other questions can be found on this site:

ARTICLES ON BUSINESS CULTURE

Why are decisions made quickly in some cultures and over weeks in others? What lies behind a partner's silence — or their unexpected “yes”? Our articles offer observations and practical advice for working with foreign partners.

2024/07/27

Inappropriate gifts

This post will also be about presents. But this time let's talk about inappropriate gifts.

In fact, it's also cultural. 

Check yourself before you sit down at the negotiating table

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